airweave Partners With BoConcept SoHo From July 1, 2015
airweave, the top selling brand of premium bedding toppers and pillows in Japan, today announced a partnership with Danish furniture brand BoConcept. Starting on July 1, 2015, airweave toppers and pillows will be featured and sold at BoConcept SoHo at 69 Greene St. Both floors at the modern home franchise will have an airweave lifestyle display featuring product, signage, catalogs and other collateral material. In addition, starting on August 1, 2015, BoConcept will expand the partnership into additional stores in the metro New York area.